Social Media Marketing

The Final Record of Social Media Definitions You Must Know in 2019

Until you spend each waking second on social media, it’s powerful to maintain up with all the brand new terminology and tendencies within the area. That’s why we’ve created a complete listing of social media definitions.

This glossary will provide help to keep on prime of the newest ideas in social advertising (and perceive what the youngsters are speaking about at present).
Bookmark this web page! It’s a residing doc that can evolve as we add and subtract entries, broaden our definitions, and supply extra context for crucial phrases.


Bonus: Get the step-by-step social media technique information with professional recommendations on how one can develop your social media presence.

All of the social media definitions you should know



A ubiquitous image due to its prevalence in e mail addresses, the “at” image is without doubt one of the most vital characters in how we talk at present. In the event you don’t see why, properly, don’t @ me.


That’s an octothorpe. Also called a pound signal, in the event you’ve ever used a cellphone. Also called a hashtag. Additionally, it sort of appears to be like like a tic-tac-toe board.

See: Hashtag


See: Subreddit


Abandonment charge

The proportion of social customer support points that clients abandon earlier than they’re resolved.


Intelligence exhibited by machines (i.e., synthetic intelligence). The function of AI in people’ on a regular basis lives is rising exponentially, from chat bots in your favourite retailer’s web site to Alexa studying to acknowledge your voice instructions over time. (I, for one, welcome our new robotic overlords.)

Be taught extra: 5 Sensible (and Unpretentious) Methods AI Will Change Advertising by 2020


A rules-based process for making calculations or fixing issues—they’re in all places in laptop science! In social media, continuously shifting algorithms management which content material its customers see (and don’t), in addition to what subjects and hashtags are trending.

To the chagrin of social entrepreneurs in all places, algorithms have tightened up lately to favor natural content material created by people. Apparently the world wants extra video recipes for hEaLtHy BlAcK bEaN bRoWnIeS. This has contributed to the necessity for manufacturers to “pay to play” with social media promoting and boosted content material to be seen on-line.

Be taught extra: How the Fb Algorithm Works and The best way to Make it Work for You


Quick for “Ask Me Something”

On Reddit, an acronym for “ask me something.” In an AMA submit, a consumer will reply questions posed by the Reddit neighborhood. The most well-liked AMAs characteristic celebrities—President Barack Obama did one in 2012—however anybody can do one. (Keep in mind Ken Bone, the mustachioed undecided voter within the purple sweater from the 2016 presidential debate? He did an AMA, too. It was sort of a catastrophe.)


Knowledge, and the patterns present in that knowledge, typically used to make advertising or promoting choices. A web site or utility gathers knowledge for its analytics utilizing a cookie or different monitoring tag that displays customers’ conduct. The tag prompts when customers start their visits then shops knowledge about what pages they visited, what actions they accomplished, and the way they interacted with completely different components corresponding to clicking on buttons or performing a search.

Be taught extra: Social Media Analytics: A Information for Inexperienced persons


Quick for “Software Programming Interface”

In layman’s (learn: non-technical) phrases, a “center man” that enables two functions or platforms to “discuss” to one another. For instance, Hootsuite makes use of Twitter’s API to publish tweets to a timeline by the platform.


complianceThe follow of retaining a company’s social media messages and related metadata, typically for the aim of regulatory . (Most social networks additionally keep archives of consumer knowledge and interactions.)

Archiving has turn into more and more vital as increasingly enterprise is performed through social media. Organizations can save data of social conversations in their very own safe databases, the identical approach they retailer e mail and different paperwork. This knowledge can later be retrieved and analyzed to trace the effectiveness of social media actions. It may also be referenced throughout authorized discovery, if vital.

Viewers selector

A device that permits you to select which viewers you wish to share one thing with on Fb, together with Pages you personal. To study extra about Fb’s privateness settings for sharing content material, see this Fb Assist article.


The follow of utilizing a tone and voice on-line that expresses who you actually are. For manufacturers, being open and genuine on social media means an ideal deal to those that wish to interact with you. Conveying your model’s values by your content material and replies, and interacting with followers in a approach that’s relatable and human, all contribute to your sense of authenticity.

Be taught extra: Methods Manufacturers Can Be Extra Genuine On Social Media


A consumer’s visible illustration of themselves, normally a photograph however not all the time. (Be cautious of social media customers whose accounts nonetheless characteristic the platform’s default avatar—troll and spam accounts typically don’t hassle to personalize.) Within the age of digital activism, altering your avatar or including a customized profile-photo body or filter has turn into a preferred technique to present help for a wide range of causes.

Common dealing with time

The common time it takes an organization, workforce, or particular person to resolve buyer points on social media, from starting to finish.

Common response time

The period of time it takes, on common, for a corporation, workforce, or particular person to answer to a buyer’s messages whereas resolving a difficulty.


Huge knowledge

Giant units of unstructured knowledge that may be highly effective if leveraged correctly. A lot of the information social entrepreneurs encounter has already been parsed right into a digestible format (corresponding to customer-data spreadsheets or your social analytics dashboard). So-called massive knowledge is advanced and requires sorting, analyzing, and processing—however with the best evaluation, the potential for perception is infinite.

Be taught extra: Social Knowledge 101: Easy Methods Anybody Can Grasp


The small portion of any digital profile that tells new or potential followers who you might be. All social platforms supply area to jot down a bio. It’s the very first thing customers see once they uncover your profile, and a very good one can enormously enhance how typically you present up in key phrase searches.

Be taught extra: The best way to Write a Nice Instagram Bio


Custom-made avatars that may be added to Gmail, Messenger, Slack, and social media networks. Bitmoji permits you to create an animated illustration of your self then presents a wide range of variations of it in numerous conditions that you could share with an app or smartphone keyboard extension.


A Twitter characteristic that permits you to stop one other consumer from:

Following you
Sliding into your DMs
Including you to their lists
Tagging you in pictures

Blocking a difficult or harassing consumer permits you some peace—in the event that they point out you, these tweets received’t seem in your notification, and the consumer receives a message letting them know they’ve been blocked. Nevertheless, Twitter can not stop anybody from seeing your public tweets. In the event you want somebody out of your digital hair utterly, use a protected account.


See Pinboard

Model advocate

A buyer who loves your group a lot that they turn into an extension of your advertising workforce. They evangelize your services or products with out being requested and might turn into much more useful in the event you join with them immediately to interact and empower them. Social media is crammed with model advocates and detractors—in the event you take the time to search out your advocates,

Be taught extra: Social Media Advocacy: The best way to Construct a Model Advocate Program


The hijacking of an individual or group’s identify or likeness to advertise an agenda or injury the goal’s fame. Brandjackers don’t hack their targets’ social accounts—as an alternative, they assume a goal’s on-line identification with faux accounts, promoted hashtags, and satirical advertising campaigns.



A quick description that seems beneath a photograph on Fb or Instagram (and an ideal alternative for savvy #hashtag use).

Be taught extra: The best way to Write the Greatest Instagram Captions


A Twitter reference to enterprise information a few publicly traded firm. Launched in 2012, cashtags may be tracked in the identical approach hashtags are. For instance, typing $NFLX within the Twitter search bar will present information associated to Netflix and its inventory.

Heart of excellence

A steering committee or devoted workforce of social media leaders inside a company that establishes insurance policies, processes, and help by greatest practices, schooling, and coaching. A middle of excellence may additionally function an operational hub for the group’s day-to-day social media actions.


A sort of bot that dwell in messaging apps (corresponding to Fb Messenger) and use synthetic intelligence to carry out duties through simulated dialog. A chatbot can be utilized for customer support, knowledge assortment, and extra. Fb is without doubt one of the leaders in chatbot integration.

Be taught extra: The Full Information to Utilizing Fb Messenger Bots for Enterprise


A pronouncement consumer has bodily visited a geographical location or occasion. Checking in permits the consumer to let their pals know the place they’re—and is very helpful when visiting someplace heat within the useless of winter, when everybody else is shivering at work.


Internet content material with deceptive or sensationalist headlines that entices readers to click on by to the total story, which is usually a disappointment. Clickbait’s purpose is normally to generate pageviews and promoting income. The method as soon as infested social media so completely that Fb really took steps to exterminate it. (Clickbait headlines additionally stay a main goal of parodies, particularly on The Onion’s Clickhole.)

Be taught extra: The best way to Get Clicks With out Resorting to Clickbait: 5 Straightforward Techniques

Click on-through charge (CTR)

A typical metric for reporting on the quantity of people that considered a bit of content material then took an motion, corresponding to clicking on an advert or hyperlink. CTR is mostly used for pay-per-click promoting and different performance-driven channels. The final philosophy is that the upper your CTR, the simpler your advertising is.

CTR is calculated by evaluating the variety of clicks to general impressions. (For instance, if 100 individuals noticed your Google Advert, and one individual clicked on it, your CTR is one p.c.)

Group administration

The follow of growing relationships round a typical curiosity, achieved by monitoring and fascinating with those that interact with the frequent curiosity. The purpose is to nurture relationships in order that the neighborhood acts as advocates on behalf of the frequent curiosity.

Be taught extra: eight Important Expertise a Social Media Supervisor Should Have

Aggressive benchmarking

The act of evaluating your group’s efficiency to a different firm’s in opposition to an outlined set of metrics.

Be taught extra: The best way to Conduct a Aggressive Evaluation on Social Media: A Fast Information

Competitor sentiment

The follow of monitoring how customers really feel about different organizations in your area by social media monitoring. Whether or not constructive or unfavorable, this intel can present vital context that lets you make strategic enterprise choices to remain forward of the competitors.

See Sentiment evaluation


Adherence to guidelines, laws, or legal guidelines. Social media compliance is especially related to organizations in regulated industries like healthcare and finance. These companies face strict guidelines governing what they’ll (and should) be communicated to the general public, and quite a few regulatory businesses have confirmed that these guidelines prolong to social media.

Amongst different necessities, regulated organizations should have the ability to reveal that they’re archiving social communications and supervising using social media by their workers.

Be taught extra: New Know-how for Regulated Industries to Cope with the Complexity of Social Media Compliance

Content material curation

The method of scouring the Web for the very best, most related content material for an viewers after which presenting it to them in a significant approach. Not like content material advertising, content material curation doesn’t contain creating new content material. As an alternative, it’s about creating worth in your viewers by saving them effort and time. There’s no scarcity of content material on the market, however not all of it’s price studying. Organizing related content material into pinboards, newsletters, or weekly roundups might help you construct an viewers and reveal your subject-matter experience.

Be taught extra: A Newbie’s Information to Content material Curation

Content material discovery

A course of utilized by entrepreneurs to uncover useful content material and tendencies related to their viewers. Content material discovery helps form a profitable content material advertising technique and may be executed in quite a few methods.

Be taught extra: 5 Methods to Discover Trending Subjects (Aside from Twitter)

Content material administration system (CMS)

A web-based utility that permits you to draft, edit, share, schedule, and index your content material. In style internet content material administration methods have polished interfaces that permit you to publish content material with out figuring out code. Hootsuite is a CMS.

Content material advertising

The follow of attracting and retaining clients by the creation and distribution of useful content material, corresponding to movies, white papers, guides, and infographics. Entrepreneurs hope to earn buyer loyalty and affect choices by publishing helpful, entertaining, or instructional content material.

Take the Michelin Information, first revealed by the tire firm Michelin in 1900. Slightly than merely promoting their tires, Michelin offered maps, car-repair recommendation, lists of lodges, and different useful info that may encourage extra driving. Over time, the Michelin Information advanced into the world’s most influential information to eating places—and has pushed huge model consciousness and loyalty for Michelin. With the rise of social media and search engines like google, content material advertising is now an important method for companies of all sizes.

Be taught extra: Content material Advertising 101: Your Information to Creating Profitable Campaigns

See Social media advertising


A constructive motion taken on a web site. The motion demonstrates that the customer is “elevating their hand” and turning into a lead or buyer. Gross sales are only one sort of conversion; different examples embody webinar registrations, e-newsletter signups, gated-content downloads. As soon as a conversion takes place—normally involving the seize of a reputation and e mail handle—a lead may be nurtured right into a buyer. In social advertising, conversion monitoring is essential to correctly attributing income to social-media efforts.

Be taught extra: Good Methods to Drive Conversions on Social Media

Associated: Social media ROI

Price per click on (CPC)

See Ppc

Cowl photograph

The massive, horizontal picture on the prime of your Fb profile or enterprise web page. As with profile pictures, cowl pictures are public. This prime actual property is a good place to show a singular illustration of who they’re, what their enterprise is, or what they care about.

Be taught extra: Social Media Picture Sizes: A Fast Reference Information for Every Community

Artistic Commons

A license that enables the general public use of in any other case copyrighted materials. For social entrepreneurs, Artistic Commons licenses are useful when sourcing photographs as an example content material. Until you might be utilizing your individual photographs or have bought the rights to a picture, you need to use solely Artistic Commons photographs ( aggregates various search choices). There are completely different ranges of Artistic Commons licenses that prohibit whether or not a picture can be utilized commercially, modified, or remixed, and whether or not attribution is required.

Be taught extra: Can I Use This Picture on Social Media? Understanding Picture Copyright


The follow of whiling away the hours looking somebody’s profiles, pictures, and movies on social media. Must stalk your newest Tinder match—I imply, learn up on the one that’s interviewing you for that job you need? A superb creep offers you the main points you want. (No judgment—it’s RESEARCH!)

Disaster administration

The social media governance measures an organization has in place to handle social media threat and react within the occasion of a disaster. The definition of disaster may be extensive ranging, from safety hacks to Freudian Twitter slips (whats up, unintentionally posting a private tweet to the corporate account) and even exterior occasions that lead to an inflow in social mentions. A crisis-management technique is significant to organizations of any dimension that wish to handle their social media threat and reply successfully.

Be taught extra: Social Media Disaster Administration: The best way to Put together and Execute a Plan


Leveraging your on-line neighborhood to help in providers, content material and concepts. Enterprise functions for crowdsourcing embody getting your viewers to assist translate your product, or asking business consultants to contribute ideas and tracks for an upcoming weblog submit.


Darkish social

Any social media content material that’s shared exterior of what may be attributed to a identified supply. For instance, in the event you pasted this weblog submit’s URL and shared it together with your complete iPhone contact listing, the ensuing visits could be categorized as darkish social.

Be taught extra: All the things You Must Know About Darkish Social


In a social relationship platform, a single display the place entrepreneurs can view their feeds, see and work together with ongoing conversations, monitor social tendencies, entry analytics, and extra.

Be taught extra: Hootsuite Dashboard Overview

Deflection charge

The proportion of customer-service points which can be transferred from social media to a different communications channel, corresponding to e mail, phone, or dwell chat.

Direct message

A personal Twitter message. Direct messages may be despatched solely to Twitter customers who’re already following you—and you’ll obtain direct messages solely from customers you observe except you’ve opted into receiving direct messages from anybody in your consumer settings.

Disappearing content material

Content material that vanishes after a set period of time (corresponding to Snaps and Instagram Tales).

See Ephemeral content material

Be taught extra: Snapchat, Instagram Tales, or Fb Tales—Which is Proper For You?

Show advert

Sometimes, small visible commercials which can be proven on web sites. Widespread codecs embody photographs, Flash, video, and audio. They may also be text-based (for instance, Google AdWords permits you to construct text-based show adverts). Generally, show adverts are used for big audience-based media buys or retargeting.


The (very frowned-upon) follow of looking for and publishing the private info of a personal particular person. Doxers use these assaults as a way to threaten or intimidate their targets


Digital discovery (e-discovery)

The gathering and trade of related digital data (corresponding to social media communications) throughout a authorized case or authorities investigation. Many organizations are required to securely and constantly archive all digital communications in order that they are often produced in e-discovery.

See Compliance

Embedded media

Digital media that’s displayed exterior of its native setting, corresponding to inside one other piece of content material (e.g., a GIF embedded right into a Fb remark, or a YouTube video shared in a tweet).


Tiny photographs used to convey a large spectrum of feelings throughout a wide range of digital channels, from textual content messages to social media. Emoji advanced from their extra primitive predecessors, emoticons, which had been made utilizing characters already on the usual keyboard. They first appeared within the Japanese digital lexicon within the late 1990s. In 2010, the Unicode Consortium (a world arbiter of requirements for encoded characters) authorised Google’s proposal to acknowledge and standardize emoji internationally.

Emoji have turn into so ubiquitous that iOS and Android each have emoji keyboards constructed into their methods. Emojipedia is a useful useful resource to study the meanings behind emoji earlier than utilizing them in social content material. (Use that eggplant sparingly, pals.)

Many main manufacturers have (at an eye-popping value) created branded emoji to accompany hashtags for large advertising campaigns. Twitter revealed the outcomes of a analysis examine on branded emoji again in 2016.

Be taught extra: The Definitive Emoji Information for Social Media Entrepreneurs

Worker advocate

An worker who’s keen to advertise and defend an organization each on-line and off. Like their client model advocate counterparts, passionate workers can affect the buying choices of their pals, household, and different social contacts.

Worker amplification

The re-sharing of an organization’s social content material by its workers as a part of an empowerment mannequin. Organized and coordinated amplification applications leverage worker advocates at scale to enormously improve the social attain of a model.

Be taught extra: Worker Advocacy on Social Media: The best way to Make it Work for Your Enterprise

Empowerment mannequin

An organizational method to social media that emphasizes participation and initiative from all departments, groups, and workers.


Speaking to, messaging, or in any other case interacting with different individuals on social networks. Engagement broadly encompasses many kinds of actions, from commenting on Instagram posts to producing a Fb Reside present with an open Q&A. Engagement is central to any social media technique.

Be taught extra: The best way to Improve Social Media Engagement: A Information for Entrepreneurs

Engagement charge

The proportion of customers who noticed your social media submit and took some motion (clicked the hyperlink, replied, shared, retweeted, and so forth.). Engagement charge is a useful metric to gauge the success of your social media messaging. Twitter Analytics gives in-depth engagement charge knowledge for each tweet you ship.

Be taught extra: The best way to Use Twitter Analytics: The Full Information for Entrepreneurs

Ephemeral content material

See Disappearing content material

Be taught extra: Snapchat, Instagram Tales, or Fb Tales—Which is Proper For You?



Launched in 2004, a social media platform that advanced from Facemash, Mark Zuckerberg’s web site that enables Harvard college students to charge the attractiveness of their friends. Fb was initially restricted to school college students however went international within the years to return, taking on the world with pokes, likes, posts, and feedback.

The positioning and its founder have been within the information from its earliest days, attracting extra their their share of controversies starting from censorship to privateness considerations and knowledge breaches.

Right now, manufacturers can use Fb to attach with audiences worldwide by content material and social promoting.

Be taught extra: The best way to Promote on Fb: The Full Information

Fb fan

A consumer who likes your Fb Web page.

Fb group

An area on Fb the place you possibly can talk and share content material with a choose group of individuals. There are three kinds of teams: public, closed, and secret. Ensure you perceive the privateness settings of any group that you just’re a member of (right here’s a helpful desk for reference)—and keep in mind that even in a closed or secret group, your info can nonetheless be copied, pasted, and shared. You possibly can be a part of a most of 6,000 Fb teams, and in the event you ever bump up in opposition to that threshold, we’re dying to listen to your story.

Fb Reside

A Fb characteristic that permits you to stream dwell video to your loved ones, pals, and followers. You may get dwell response throughout your broadcast and work together with viewers in real-time.

Be taught extra: Fb Reside Video: The Full Information to Reside-Streaming for Enterprise

Fb notes

A Fb characteristic that permits customers and types to publish longer content material to Fb. Customers can format their notes like weblog posts with options corresponding to header photographs, pictures, quotes, hyperlinks, and hashtags

Fb Presents

A Fb Advertisements characteristic that enables manufacturers to share particular offers and reductions with their social media audiences. Companies can create on-line or offline (in-store) presents, and might share these in an Presents advert or a submit on their Web page.

Fb attain

The variety of distinctive customers who’ve seen content material out of your Fb Web page. Attain isn’t the identical as impressions, which is the whole variety of occasions your content material is considered (together with a number of views from the identical consumer).

Fb gives two completely different attain metrics:

Complete attain: the variety of distinctive customers who noticed any content material related together with your Web page over the last seven days, together with those that view your Web page posts, go to your Web page after looking for it, and see adverts related together with your Web page.
Submit attain: the variety of distinctive customers who’ve seen a specific Fb Web page submit of their Information Feed.

These two classes may be damaged down additional:

Natural attain: the variety of distinctive customers who noticed your content material with out your having to pay for it. The overwhelming majority of natural attain happens when Fb’s algorithm locations your posts in your followers and followers’ Information Feeds.
Paid attain: the variety of distinctive customers who noticed your content material since you bought visibility for it, both by boosting it or shopping for an advert.

Fb Reactions

Methods Fb customers can react to posts past a easy “like.” Launched in February 2015, present reactions embody: “love,” “haha,” “wow,” “unhappy,” and “indignant.” (We’re campaigning for an “ewww” response, in addition to an “eye roll.”)

Fb City Corridor

A Fb characteristic that helps residents join and work together with their authorities representatives on the state, native, and federal degree. Customers can search for their representatives by inputting their residence handle, then use the City Corridor web page to observe all their elected officers, get reminders to vote, and show a constituent badge on their feedback once they submit to a politician’s web page.

Fb Watch

A video platform that options made-for-social TV reveals and longer content material on the social community everybody likes to hate.


A sign that somebody likes your tweet, given by clicking the center icon.


The social media knowledge format that gives customers with a gradual stream of updates and data.


A photographic impact that may be utilized to photographs earlier than publishing them, from easy black-and-white or sepia to these ubiquitous flower crowns and pet ears. Accessible on Instagram, Snapchat, Fb Messenger, and plenty of different apps with digicam integrations, the recognition of filters has resulted within the hashtag #nofilter, a proud declaration that your newest photograph is unedited.

First response time

The time it takes an organization to provide its first response to a buyer’s remark or inquiry on social media. This generally is a key efficiency indicator for social customer support, as a result of even when the difficulty isn’t resolved instantly, a fast first response can reveal that an organization is listening and keen to assist.


A Twitter consumer who has subscribed to your Twitter feed, so as to see your tweets of their feed.

Followers-to-following ratio

The ratio of your social media followers to these you might be following. In an excellent world, you’ve extra followers than customers you might be following.


Quick for “worry of lacking out,” a phenomenon within the digital age that describes the sensation of unhappiness or loss on the considered not being within the room to expertise one thing wonderful, particularly when it is going to be described later by different social media customers.

Be taught extra: Social Media Acronyms That All Entrepreneurs Ought to Know

Discussion board

A web-based web site, also called a message board, the place individuals can maintain discussions.

Be taught extra: How We Discuss On-line: A Historical past of On-line Boards [EXTERNAL SITE]


A location-based discovery service that helps customers discover native locations and experiences which can be related to their pursuits and tastes. Foursquare pioneered the “check-in” and put the thought of real-time location [over]sharing on the map, so to talk, again in 2009. The corporate has since launched a separate app referred to as Swarm that’s completely devoted to check-ins and maintaining with your pals’ comings and goings.

Good friend

An individual that you just join with on Fb or one other social community. Not like a fan or follower, a good friend is a two-way connection—each you and your good friend must endorse the connection.

Good friend emoji

On Snapchat, a technique to mirror a consumer’s relationship with one other consumer. For instance, the cool-guy emoji sporting sun shades implies that two Snapchatters share a greatest good friend on the app.

Friendship web page

A web page that tells the story of a relationship between two individuals linked on Fb. Fb Friendship pages show a wide range of content material, together with pictures that each persons are tagged in collectively, public messages that they’ve exchanged, and their their mutual pals and pursuits.



Particular overlays for Snapchat customers that mirror the geographic location they’re in. Geofilters have additionally been created by branded companions in addition to Snapchat customers themselves.

Be taught extra: The best way to Create a Customized Geofilter on Snapchat


Including a particular location to a photograph, video, or social media message. The ubiquity of GPS-enabled smartphones has made geotagging a core facet of social media.


Location-specific Snapchat Stickers. Customers will need to have location providers enabled to benefit from this characteristic.


A characteristic on many social media platforms that enables customers to share their content material with geographically outlined audiences. As an alternative of sending a generic message for the entire world to see, you possibly can refine the messaging and language of your content material to higher join with individuals in particular cities, nations, and areas. It’s also possible to filter your viewers by language.


Pronounced “giff,” with a tough G, it doesn’t matter what the precise creator of the GIF says. An acronym for Graphics Interchange Format, which refers to a file format that helps each static and animated photographs. GIFs rose to reputation as a technique to react on social media with out phrases.

Fb and Twitter each now help GIFs. and are an ideal place to start out compiling your in depth archive of GIFs, sorted into folders by emotion, clearly.

Be taught extra: The best way to Make a GIF: The Full Information


Deal with

Your on-line identification, typically the identical as your username (Hootsuite’s Twitter deal with is @Hootsuite, for instance). A constant deal with throughout all of your social media accounts helps with discoverability, as those that observe you on Twitter would possibly wish to discover you on Instagram or Pinterest as properly.


A phrase or phrase preceded by the “#” signal. Hashtags are a easy technique to mark the subject (or subjects) of social media messages and make them discoverable to individuals with shared pursuits. On most social networks, clicking a hashtag will reveal lately revealed messages with that hashtag. Hashtags first emerged on Twitter as a user-created phenomenon and at the moment are used on virtually each different social media platform.

Some customers use hashtags to precise themselves, too: #thatsteakwas47ounces #yesiatethewholething #andimoreringdessert

Be taught extra: The Dos and Don’ts of The best way to Use Hashtags

Header picture

The banner picture on the prime of a consumer’s Twitter profile.


Typically, the primary web page you see if you signal into your social media account. It comprises a continuously updating timeline or feed of the consumer exercise and information tales in your community.



The variety of occasions an advert, sponsored replace, or promoted submit is displayed.

Associated: Attain, Engagement

Be taught extra: Attain vs. Impressions: What’s the Distinction (And What Ought to You Monitor)?

Inbound advertising

Inbound advertising is a data-backed method to attracting clients to internet properties with related and useful content material. This content material is found by channels like search engines like google and social media.

Associated: Content material advertising

Inbound quantity

The full variety of incoming messages addressed to a company or particular social media account inside a given time span.


A social media consumer with a big viewers who can drive consciousness a few development, subject, firm, or product. From a marketer’s perspective, the best influencer can also be a passionate model advocate. Profitable influencer methods normally contain the coordination of a company’s advertising, customer support, and public relations groups.

Influencer advertising

A technique the place a enterprise collaborates with an influential individual on social media to advertise a product, service, or marketing campaign. Consider it as micro-celebrity endorsements, designed for the digital age.

Be taught extra: The Full Information to Influencer Advertising


A free on-line photo-sharing app that enables for the addition of a number of filters, enhancing, and sharing choices.

Be taught extra: 24+ Instagram Statistics That Matter to Entrepreneurs in 2019, Prime Instagram Demographics That Matter to Social Media Entrepreneurs



The enjoyment of lacking out, also called the overwhelming inclination to binge Netflix reveals, learn a ebook, take a heat bathtub, or usually retreat from the craziness of the world. The phrase could stem from the worldwide embrace of the Danish and Norwegian phrase “hygge”—a coziness and comfy conviviality with emotions of wellness and contentment, in keeping with Wikipedia—or an antagonistic response to its reverse, FOMO.

Associated: FOMO



A cell messaging app. Customers join with others utilizing a username (reasonably than a cellular phone quantity) to ship textual content, video, photographs, sketches, and extra. Kik additionally boasts an in-app internet browser, so customers can take a look at hyperlinks and different social media accounts all with out leaving the app, making it particularly interesting for customers in addition to the businesses attempting to achieve them.

Key efficiency indicator (KPI)

A metric that defines whether or not a advertising marketing campaign or different initiative has succeeded or failed. KPIs for a social media advertising marketing campaign would possibly embody model mentions, replies and retweets, or click-throughs to your web site from particular person posts.

Be taught extra: The Social Media Metrics That Actually Matter (And The best way to Monitor Them)



Popularized digitally by Fb—although derived from the dictionary definition—an understood expression of help for content material. Together with shares, feedback, and favorites, likes may be tracked as proof of engagement.

Fb’s algorithm adjusts particular person content material feeds primarily based on like patterns, making for fascinating outcomes when consciously meddled with. Discover out what occurred when a author experimented with liking the whole lot they noticed on Fb.

Be taught extra: The best way to Get Extra Fb Likes: 10 Techniques That Really Work, The best way to Get Instagram Likes: 13 Ideas that Really Work

Like baiting

The annoying follow of explicitly requesting likes (or shares and feedback) to extend engagement on Fb. (By the best way, mathematically, one like equals one prayer.) Fb has adjusted its algorithm to cut back the visibility of like-baiting posts in customers’ information feeds.

Be taught extra: The Finish of ‘Like-Baiting’ on Fb?

LinkedIn endorsement

A connection’s recognition of one other individual’s talent, corresponding to Content material Advertising, Internet Programming, or Cake Baking. Endorsements, a type of social proof, enhance your credibility by third-party affirmation that you just even have the talents you say you’ve. Customers can endorse the talents of solely their first-degree LinkedIn connections.

LinkedIn advice

A written praise from a connection that you could show in your LinkedIn profile to impress hiring managers, potential purchasers, and the 428 convention attendees you carpet bombed with what you are promoting card. There’s no restrict to what number of suggestions you can provide or request, however keep in mind that essentially the most genuine suggestions come from individuals that you just’ve really labored with. In the event you obtain a lackluster advice that you’d reasonably not show, you possibly can simply cover it out of your profile. It’s also possible to edit, take away, or cover suggestions of your individual LinkedIn connections any time.

Reside Tales (Snapchat)

Curated streams of user-submitted Snaps from varied areas and occasions. Customers who’ve their location providers on on the identical occasion location will probably be given the choice to contribute Snaps to the Reside Story. The top result’s a Story informed from a neighborhood perspective.


To submit feedback and take part in Twitter conversations whereas an occasion or scenario is occurring. Customers would possibly livetweet something from a convention keynote to the newest protest they’re attending — and even one thing as banal as watching a relationship blossom between two airline passengers within the row in entrance of them (the #PlaneBae saga was a elegant livetweet journey that, like many social media phenomena, shortly went south).

Lookalike viewers

In digital promoting, a gaggle of customers who’re much like individuals who already work together with what you are promoting on-line—which means they’re extra prone to be receptive to content material associated to your services and products.

Be taught extra: The best way to Use Fb Customized Audiences: A Step-by-Step Information


The digital equal of the “longtime listener, first-time caller,” somebody who watches a social media feed in silence for a time frame earlier than really participating with the content material with a like or reply.


Machine studying

An algorithm that enables software program to turn into extra correct in predicting outcomes with out being explicitly programmed to take action. A typical instance of machine studying is Fb’s skill to acknowledge faces in pictures. Amazon’s uncanny product-recommendations engine and your e mail supplier’s spam filters are different nice examples of machine studying.

Advertising automation

A mixture of ways and expertise platforms that allow computerized supply of personalised content material to prospects and clients by a wide range of on-line channels. The concept behind advertising automation is giving web site guests and leads the knowledge they want once they want it—and doing so at scale, the place is the place the automation is available in.

Advertising automation isn’t about blindly scheduling content material. Ideally, entrepreneurs will section and rating their advertising contacts, then nurture these potential clients with fastidiously tailor-made and timed messaging to maneuver them towards an eventual buy.

Stable social media advertising can entice new inbound leads, offering gasoline for the advertising automation engine. Entrepreneurs also can make that engine extra environment friendly by utilizing social media knowledge to study extra about their leads over time.

Associated: Content material advertising


An concept, vogue, or conduct that’s transmitted from individual to individual by media, speech, gestures, and different types of communication. The time period was conceived by evolutionary biologist Richard Dawkins within the 1970s, nevertheless it has taken on larger relevance within the digital age. In the event you’ve spent greater than 5 seconds on the web, you’ve most likely encountered a meme. From response GIFs of an unimpressed Chloe in her automobile seat to movies of residence runs set to Celine Dion’s epic “My Coronary heart Will Go On,” memes tug at one thing in us that compel us to share, upvote, or remix them.

In Dawkins’ idea, memes are concepts (or fragments of concepts) which can be copied and mixed as they transfer from individual to individual, very similar to genes are handed from era to era. Dawkins surmised that we may use the idea of evolution by pure choice to grasp how concepts unfold and alter over time. Some memes unfold far and extensive, some die out, and others mutate—and with trending subjects and social analytics, we are able to now watch their life cycles in actual time.

Point out

The act of tagging one other consumer’s deal with or account identify in a social media message. Mentions sometimes set off a notification for that consumer and are a key a part of what makes social media “social.” A correctly formatted point out additionally permits your viewers to click on by to the bio or profile of the consumer in query.

Be taught extra: What are Social Mentions and The best way to Monitor Them


An app that enables Fb customers to ship each other on the spot messages by a smartphone. Fb’s Messenger app is now a necessity to entry messages from cell; customers can now not see their messages by an online browser.


Publishing smaller, extra frequent portions of content material to platforms corresponding to Twitter or Tumblr.

Multichannel attribution

An analytics tactic aimed toward higher understanding how clients uncover, consider, and buy your services or products.
When individuals purchase merchandise, they hardly ever full a purchase order in a single step. For instance, they may hear a few model in a tweet, later see a banner advert for the product, then carry out a Google search, after which, many days later, lastly go to the web site to buy.

Multichannel attribution makes an attempt to provide relative worth to every of those channels, treating every channel as a contributor to a buyer’s eventual goal. The purpose: higher perceive the method by which your clients—and develop a holistic understanding of how every advertising channel impacts that course of.


A Twitter characteristic that permits you to edit customers out of your feed with out them figuring out. They nonetheless see that you just observe them, and so they can nonetheless favourite, retweet, and reply to you, however you don’t see any of their exercise in your timeline. Muting a consumer isn’t the identical as blocking them.

My Eyes Solely

A Snapchat characteristic that allows you to save Snaps from Recollections to a personal, passcode-protected space. For extra info on utilizing My Eyes Solely, take a look at Snapchat’s information.

Be taught extra: The best way to Use Snapchat Recollections to Develop and Interact Your Viewers


Internet Promoter Rating

A buyer loyalty metric that primarily based on a single easy query: “On a scale of zero to 10, how doubtless is it that you’d suggest our firm, product, or service to a good friend or colleague?” Individuals who reply with a 9 or 10 are designated as “promoters,” 7 or eight as “passives,” and 6 or decrease as “detractors”. The proportion of consumers which can be detractors is then subtracted from the share which can be promoters to reach on the firm’s NPS (passives are ignored, as a result of that’s their lot in life). Scores vary from +100 to -100.


Also called trendjacking, the act of referencing or involving your self in a information story or trending subject so as to join with the viewers following or discussing that story. Injecting your individual story right into a information story has turn into a lot simpler with social media, as customers can merely use hashtags or search phrases to connect their content material to breaking information. (Keep in mind Oreo’s well-known “dunk at midnight” tweet throughout Tremendous Bowl XLVII? Newsjacking at its most interesting. The opposite manufacturers that jumped on the bandwagon afterward? Lame trendjacking.)

Newsjacking or trendjacking must be achieved provided that there may be are shut ties between your services or products and the story in query. Merely attaching a information hashtag to content material that’s utterly unrelated isn’t a greatest follow, and can doubtless draw the ire of your followers.


A message or replace sharing new social media exercise. For instance, if any individual Likes considered one of your Instagram pictures you possibly can obtain a notification in your cellphone that allows you to know.


Omnichannel advertising

An method to advertising that creates an built-in expertise for audiences it doesn’t matter what system they’re utilizing or which platform they use to work together with a model.

Natural attain

The variety of distinctive customers who view your content material with out paid promotion. Individuals discover social content material organically by their very own information feeds—both from firms whose pages they’ve favored themselves, or shared by pals or connections.

Be taught extra: Natural Attain is in Decline—Right here’s What You Can Do About It

A URL shortener that condenses your hyperlinks right into a shorter, extra social-friendly format. is Hootsuite’s proprietary URL shortener that’s constructed proper into the platform. It permits you to monitor real-time clicks and export detailed summaries of your shortened hyperlinks’ efficiency. And it’s not only for use inside Hootsuite—you need to use your shortened hyperlinks in emails and on webpages, too, if you wish to monitor their efficiency past social.


Paid attain

The variety of customers who’ve considered your revealed paid content material, from adverts to sponsored and promoted content material. Paid attain usually extends to a a lot bigger community than natural attain—messages can doubtlessly be learn by individuals exterior of a concrete contact listing.

Be taught extra: Natural Attain is in Decline—Right here’s What You Can Do About It

Ppc (PPC)

Also called value per click on (CPC), a sort of promoting the place a company pays every time a consumer clicks on an commercial. The prices incurred throughout a PPC marketing campaign fluctuate primarily based on the competitiveness of the key phrase phrase a company is focusing on with its adverts.


A livestreaming service acquired by Twitter in 2015. The platform permits customers to broadcast video immediately from a smartphone (plus a couple of different units), and viewers can work together with the dwell video by feedback and hearts. Its one-time reputation seems to be dwindling, however devoted customers are hoping to reserve it from going the best way of Vine.

Be taught extra: The best way to Use Periscope for Enterprise: The Final Advertising Information


The URL of a person piece of content material. Permalinks permit you to immediately reference a particular piece of content material as an alternative of looking for it within the feed or timeline the place you discovered it. You possibly can shortly discover an merchandise’s permalink by clicking on its timestamp.


An try and fraudulently purchase delicate info corresponding to usernames, passwords, or bank card info by authentic-looking digital communication, normally e mail. Additionally a technique of spreading digital viruses by exploiting safety weaknesses.

Be taught extra: eight Social Media Safety Tricks to Mitigate Dangers

Pinned tweet

A tweet that has been pinned to the highest a Twitter profile web page. Pinning a tweet is an effective way to characteristic an vital announcement—or that point you bought retweeted so many occasions that you just needed to write a follow-up to advertise your SoundCloud. In case your tweets are public, anybody who views your profile web page will see the tweet.


Favourite hyperlinks saved on Pinterest. Each Pin is made up of an image and an outline given by the consumer; when clicked, a Pin direct customers to the supply URL of the picture. Different customers can like or Repin your Pins. Customers also can arrange Pins by theme or occasion into visible collections.

See Pinboard


A set of Pins on Pinterest. A Pinboard may be organized by any theme and might both be non-public or public. Some examples of Pinboards: Quick Hairstyles, Dream Tattoos, Bridesmaid Hell, Complete30 Keto Immediate Pot Desserts, Cats I Wish to Pet.

Be taught extra: Secrets and techniques to Pinterest Success from three Prime Influencers


A visible organizer for saving and sharing hyperlinks to websites and different media you want—also called Pins. Pins are represented by a picture and outline of your selecting and arranged into collections referred to as Pinboards. Pinterest customers can share their Pins with others, or Repin photos they favored from different customers. Consider Pinterest as a digital scrapbook, or a bookmarks web page with photos. Widespread makes use of embody occasion planning, recipe assortment, and vogue running a blog — however savvy companies throughout a spectrum of industries are studying to leverage this platform to develop their viewers. Be taught from these manufacturers how one can do it properly.

Be taught extra: The best way to Use Pinterest for Enterprise: eight Methods You Must Know


A social media standing replace, or an merchandise on a weblog or discussion board.


A setting on a social media account (corresponding to Instagram or Twitter) that protects content material from the general public. Customers should request to observe non-public accounts to see the content material.

Associated: Protected

Promote Mode

A Twitter Advertisements characteristic that robotically promote your first 10 tweets day-after-day to a specified viewers—for a flat payment of $99 per thirty days. Twitter estimates that accounts utilizing Promote Mode will attain a mean of 30,000 extra individuals.

Be taught extra: The best way to Use Twitter Advertisements Like a Professional and Get the Most Out of Your Price range

Promoted Accounts

A Twitter Advertisements characteristic, introduced in 2010, that invitations focused customers to observe a sure account. This operate is used to shortly develop a Twitter deal with’s following. Promoted accounts seem in customers’ timelines, Who to Comply with recommendations, and search outcomes.

Promoted Developments

Promoted Developments are a Twitter Advertisements characteristic that enables an advertiser to advertise time-, context- and event-sensitive tendencies to the highest of the Developments listing on Twitter. They’re clearly marked as “Promoted.”

Promoted Tweets

Promoted tweets are native commercials focused to a particular viewers obtainable by Twitter Advertisements. They appear virtually equivalent to natural tweets in customers’ timelines however embody a small “Promoted” marker. Promoted tweets are utilized by advertisers to achieve an expanded viewers.


A personal Twitter account. Solely authorised followers can view tweets and pictures from a protected account or entry its full profile. Tweets from protected accounts can’t be natively retweeted, even by authorised followers. (However even protected accounts ought to worry the dreaded screenshot…)

See Non-public

Publishing approval course of

A enterprise process for guaranteeing that outbound social media messages are error-free, on-time, and on-brand. Many organizations now defend their social media accounts by managing them by a social relationship platform (SRP), which give a protected atmosphere for groups to collaborate on content material earlier than publishing. Decrease-level workers, interns, or contractors would possibly draft messages, however their content material should be authorised by managers, supervisors, and/or compliance officers earlier than publishing.



An 829-million-user on the spot messaging platform developed by Chinese language firm, Tencent Holdings Restricted. QQ customers can use the platform to play social video games, uncover music, store, microblog, watch films, and group and voice chat.


A Q&A web site the place anybody can ask their very own query or reply one other consumer’s query. For companies, Quora generally is a improbable technique to set up thought management or authority on a sure subject, or work together with customers prone to be desirous about their services or products.



Attain is an information metric that determines the utmost potential viewers for any given message. It’s not a assure that your entire viewers will see your social media submit.

Attain is set by a reasonably advanced calculation that features variety of followers, shares and impressions, in addition to internet follower improve over time.

See Impressions, engagement

Actual-time advertising

The follow of connecting with an internet neighborhood round present occasions, tendencies, and buyer suggestions—typically to a fault. If hopping on a hashtag bandwagon or personalizing a meme to what you are promoting (ahem, dentist workplaces nonetheless doing the Harlem Shake) isn’t on model, it may fall flat with followers.

Be taught extra: Why “Actual-Time” Isn’t All the time the Proper Time in Social Media Advertising


A preferred social networking web site the place customers upvote (constructive) or downvote (unfavorable) user-submitted content material, from movies and image-based memes to textual content posts. Essentially the most upvoted and commented-on posts seem greater up on the web site’s principal web page, in addition to on its many topic-focused sections referred to as subreddits.

See AMA, subreddit

Be taught extra: The best way to Use Reddit for Quick (and Correct) Market Analysis


The act of reposting one other Instagram consumer’s picture or video.

Be taught extra: The best way to Regram: Greatest Practices for Reposting Instagram Content material


A web-based promoting method that goals to re-engage web site guests who left a web site with out changing. (In the event you’ve ever been adopted round on the Web by that pair of sneakers you had been drooling over throughout lunch, you’ve been retargeted.) Retargeting begins with a small monitoring tag embedded in your web site’s code. As soon as guests come to your web site, you possibly can then goal them as they go to different web sites, together with search engines like google, social-media websites, information shops, and blogs.

The rationale is that these guests are your greatest probability to make a sale so as an alternative of promoting to strangers, you spend your price range on prospects who’ve already visited your web site.


To share one other consumer’s Pin by yourself Pinterest Pinboard. To Repin, merely hover over the Pin you’re keen on then choose “Repin.” You possibly can both add the Pin to an current assortment or begin a brand new one. Just like the Pin however don’t wish to to a Repin on it? Prefer it as an alternative.


A response to somebody’s tweet. Not like direct messages, replies are public.

Response charge

A engagement metric to evaluate how a lot you might be interacting together with your social viewers. To calculate your response charge, take the variety of mentions that you’ve replied to in a given time interval and divide it by the whole variety of mentions you’ve acquired (excluding retweets).

Response quantity

The full variety of outbound messages that a company, workforce, or particular social media account delivers in response to customer support points inside a given time interval.

Return on funding (ROI)

See Social media ROI

Return on relationship (ROR)

A measurement of the worth gained by an individual or enterprise from growing a relationship. Measuring ROR isn’t straightforward—it entails not solely analyzing connection development, but additionally understanding the influence your clients’ voices have in your model and fame. This consists of sentiment evaluation, in addition to engagement metrics in your content material, like natural sharing charges.

Associated: Social media ROI


A tweet that’s reshared to the followers of one other consumer’s Twitter account. Once you click on the retweet button on the Twitter web site or app, you possibly can decide to republish the tweet as is, or add a remark to clarify why you’re sharing it or supply your individual sizzling tackle the subject.

Wealthy pin

A Pinterest submit that comprises extra content material. Wealthy Pins may be from considered one of six classes: app, article, recipe, or product. For instance, product Wealthy Pins embody real-time details about the place to purchase the product, pricing, and availability.

Be taught extra: Greatest Practices for Sharing Content material on Pinterest


A format for syndicating internet content material (brief for Wealthy Website Abstract or Actually Easy Syndication, relying on who you ask; neither is an official acronym). RSS feeds are created in a typical XML format that makes them suitable with a wide range of readers and aggregators.

Content material creators use RSS feeds to broadcast content material (or content material summaries) to audiences. Readers can subscribe to RSS feeds with out offering private info, after which robotically obtain updates by a information reader or aggregator. RIP Google Reader.



The diploma to which a company can successfully use social media throughout a number of departments and geographies. “Scaling up social media” is an effort to coordinate social listening, engagement, and analytics amongst a number of teams whereas eliminating redundancy, confusion, and waste.

Associated: Social relationship platform

Be taught extra: eight Apps to Assist Your Enterprise Group Scale Social Media


Planning social media updates and content material forward of time, utilizing a social relationship platform (SRP) or one other publishing device. Scheduling saves social professionals time of their each day workflows by permitting them to draft a number of messages without delay, typically as a part of a publishing approval course of. It additionally permits them to achieve audiences in numerous time zones and arrange prolonged advertising campaigns.

Be taught extra: The best way to Schedule Tweets and Save Time, The best way to Schedule Fb Posts to Save Time, The best way to Schedule Instagram Posts


A photograph that captures exercise on a pc display or smartphone show. For Snapchat customers, given the ephemeral nature of its content material, the flexibility to take a screenshot by both get together has confirmed controversial. Snapchat notifies customers when somebody takes a screenshot of their content material, however there may be at the moment no technique to stop it from taking place altogether.


A self-portrait , normally taken with a smartphone and shared on social media websites.

Sentiment evaluation

An try to grasp how an viewers feels a few model, firm, or product primarily based on social knowledge. Sentiment evaluation sometimes entails pure language processing or one other computational methodology to determine the angle contained in a social media message. Completely different analytics platforms—corresponding to Hootsuite Insights—classify sentiment in a wide range of methods; for instance, some use “polar” classification (constructive or unfavorable sentiment), whereas others type messages by emotion or tone (Contentment/Gratitude, Concern/Uneasiness, and so forth.).

Be taught extra: Sentiment Evaluation Instruments for Social Media Entrepreneurs

search engine optimization

The follow of accelerating the “natural” visibility of an online web page in a search engine, corresponding to Google. Though companies pays to advertise their web sites on search engine outcomes pages (Search Engine Advertising, or SEM), search engine optimization refers to “free” ways that improve the search rating of a web page.

Be taught extra: Does Social Media Influence search engine optimization? We Ran an Experiment to Discover Out

Share of voice

A measure of what number of social media mentions a specific model is receiving in relation to its competitors. Normally measured as a proportion of whole mentions inside an business or amongst an outlined group of rivals.

Be taught extra: four Methods To Improve Your Share Of Voice On Social Media


See URL Shortener


A preferred social platform for sharing shows and different business-oriented content material. SlideShare makes it straightforward to embed content material on web sites and share it to different social networks, corresponding to Fb, Twitter, and LinkedIn (which has owned the platform since 2012).

Be taught extra: A Marketer’s Information to Utilizing SlideShare for Social Media


The text-messaging service part of cellphone, internet, or cell communication methods. Manufacturers use SMS for a wide range of functions, from selling text-based presents to sending service-related reminders. (Twitter leveraged SMS closely in its early days.)


A photograph- and video-messaging app launched in 2011. Customers can add filters, textual content, drawings, or emoji to their content material earlier than sending it to their recipients. Snapchat was as soon as distinctive for its content material’s ephemeral nature: Particular person messages final solely as much as 10 seconds earlier than they disappear eternally and are erased from the corporate’s servers. In 2013, Snapchat added the Story characteristic, which permits customers to share replayable Snaps for as much as 24 hours within the “Our Story” part.

Be taught extra: The best way to Use Snapchat: A Information for Inexperienced persons

Snapchat Uncover

A Snapchat characteristic, restricted to top-tier manufacturers and information shops, with a curated assortment of movies by the collaborating companions.

Snapchat Lenses

Launched in 2015, a characteristic that enable customers so as to add animated masks to their selfies. To make use of Lenses, customers will need to have the digicam in selfie mode—and actually must be below the age of 25.

Snapchat Recollections

A characteristic that enables customers to save lots of Snaps and Tales for later viewing and sharing. As soon as enabled, Recollections will save your content material to Snapchat’s servers so it’s accessible anyplace you’re logged in — and you’ll share these saved Snaps to your Tales for all eternity..

Be taught extra: The best way to Use Snapchat Recollections for Enterprise

Snapchat Trophies

A gamification characteristic launched in 2015 that rewards customers with badges for finishing in-app challenges and actions. These emoji trophies may be discovered within the Trophy Case (the place else would they be?).


A singular, scannable QR code offered to every Snapchat consumer. Customers can level their cellphone’s digicam at a good friend’s Snapcode, whether or not on a cellphone or a vector model of the code, to robotically add the opposite individual as a Snapchat contact.

Be taught extra: The best way to Use Snapchat Codes to Market Your Enterprise


What occurs when two Snapchat customers ship Snaps to one another for a consecutive variety of days. This will probably be mirrored subsequent to the customers’ names with a flame emoji and a quantity representing what number of days the Snapstreak has lasted.

Social commerce

An space of digital commerce the place the shopping for course of is assisted by social media and on-line networks.

Be taught extra: What’s Social Commerce and Why Ought to Your Model Care?

Social listening

The method of discovering and assessing what’s being mentioned about an organization, subject, model, or individual on social media channels.

Be taught extra: What’s Social Listening, Why it Issues, and 10 Instruments to Make it Simpler

Social media administration

Know-how and enterprise processes for securely managing social media accounts, participating audiences, and measuring the enterprise outcomes of social media actions. Efficient social media administration is crucial to conducting enterprise on social media. When carried out at scale throughout departments and areas, coordinated social media administration practices enable everybody throughout the group to collaborate and obtain measurable outcomes on social media.

Social media advertising

Using social media by entrepreneurs to extend model consciousness, determine key audiences, generate leads, and construct significant relationships with clients. Social media advertising must be properly coordinated with social customer support, neighborhood administration, and social promoting actions to create seamless relationships with clients.

After all, social media is only one channel within the general advertising combine; the best social media advertising applications are additionally built-in into multi-channel methods.

Be taught extra: The best way to Create a Social Media Advertising Technique in eight Straightforward Steps

Social media ROI

ROI stands for “return on funding.” Social media ROI is the sum of all social media actions that create worth.

Be taught extra: The best way to Show and Enhance Social Media ROI (Features a Free Calculator)

Social relationship platform

Safe, scalable applied sciences that enable companies to handle social media communications of any form throughout departments and units. Consider a social relationship platform as a digital command and management: These instruments put the whole lot you want for social media into one place, making it simpler to handle. Social relationship platforms are used for monitoring, posting and monitoring social media, and assist handle the whole lot from customer support to guide era. Hootsuite is a social relationship platform.

Social promoting

Using social media by gross sales professionals to extend productiveness and generate income. Sellers can successfully leverage social media to boost their reputations, broaden their interpersonal networks, and entice new prospects. They will additionally determine patrons by listening and fascinating within the on-line areas the place potentials clients are conducting analysis and asking for recommendation.

Be taught extra: Social Promoting: What it’s, Why You Ought to Care, and The best way to Do It Proper


A phrase that mixes three client tendencies: social (So); location-based (Lo); and cell (Mo). SoLoMo is a catchy time period that may assist entrepreneurs maintain these vital ideas prime of thoughts of their communication efforts.


Pointless and repetitive content material that clogs up inboxes and clutters social media feeds. In different phrases, the bane of your existence. The time period “spam” has been used to check with junk messages for the reason that earliest days of the Web (take a fast stroll down reminiscence lane with this MentalFloss article on spam).

Be taught extra: Twitter Makes Modifications to Fight Spam: Right here’s What You Must Know

Sponsored posts

Content material on a social-media web site that has been paid for by a model or group. Each social media platform has its personal type of sponsored content material; manufacturers can leverage sponsored content material to get visibility with a bigger viewers that is perhaps desirous about their messages, merchandise, or providers.

Be taught extra: Social Media Promoting 101: The best way to Get the Most out of Your Price range


A type of ephemeral content material on Fb, Instagram, or Snapchat that disappears after 24 hours.

Be taught extra: Snapchat, Instagram Tales, or Fb Tales—Which is Proper For You?


A discussion board devoted to a particular subject or theme on the social web site reddit. Subreddits are outlined by an /r/ within the URL. There are massive mainstream subreddits like /r/politics or /r/movies, in addition to quirkier subreddits like /r/colorizedhistory, which options previous images edited to incorporate colour, or /r/aww, that includes nonstop cuteness.

The reddit homepage aggregates the preferred content material from the positioning’s tens of hundreds of subreddits. It’s also possible to customise your individual reddit homepage by subscribing to your favourite subreddits.


The stealthy artwork of disparaging somebody in a tweet with out really mentioning their deal with. You’re so useless. I’ll wager you assume this tweet is about you.

Bonus: Get the step-by-step social media technique information with professional recommendations on how one can develop your social media presence.



A key phrase added to a social media submit with the unique goal of categorizing associated content material. It’s also possible to tag somebody in a submit or photograph, which creates a hyperlink to their social media profile and associates them with the content material. Many providers additionally supply the choice to take away undesirable tags out of your profile.

Phrases of Service

The foundations people should observe to make use of a services or products. Each social platform has an in depth set of phrases of service (ToS for brief) that you just comply with when making a profile; if at any level you violate these phrases, you may be banned from the service or have your account deleted. Customers ought to take care to grasp the agreements they signal when becoming a member of a social media web site, together with the phrases of service and privateness coverage; these paperwork are legally binding contracts.


A string of messages that make up a dialog. Threads start with an preliminary message after which proceed as a sequence of replies or feedback.
Threads are important to most types of on-line communication, together with social media and e mail. With out them, it’s hilariously tough to maintain monitor of ongoing conversations (see additionally: pre-2013 Fb, or e mail previous to Gmail).


The date and time message is posted to a social community, normally seen close to the submit’s title or corresponding username. Clicking on a timestamp will normally convey you to the content material’s permalink.

Prime tweets

The most well-liked and fascinating tweets for a given search question, as decided by a Twitter algorithm. Searches on Twitter’s web site return prime tweets by default, or you possibly can toggle to “All” outcomes to see the total listing of matching tweets.

Pattern, trending

A subject or hashtag that’s widespread on social media at a given second. Developments are highlighted by social networks corresponding to Twitter and Fb to encourage dialogue and engagement amongst their customers. The “trending” idea was first popularized by Twitter and has since been adopted by Fb and different networks. The tendencies that you just see on Twitter and Fb are personalised for you, primarily based in your location, who you observe, and the content material you want.


The method of prioritizing, assigning, and responding to inbound social media messages. The time period is borrowed from emergency medication, the place it’s essential to evaluate the relative urgency of each case to prioritize care.

In a social media triage course of, incoming messages are filtered, evaluated for urgency, assigned to the mandatory events, and, if vital, escalated in order that the group can present the suitable response (both on-line, offline, or each).


A social media consumer who makes a intentionally offensive or annoying postings with the only real purpose of frightening different customers.


A Twitter message. Tweets are restricted to 280 characters of textual content (together with URLs) and will embody embedded pictures, movies, and another types of media. They’re public by default and can present up in Twitter timelines and searches except they’re despatched from protected accounts or as direct messages. Tweets may also be embedded in web site pages.

Want greater than 280 characters to get your message throughout? Hit the + button under your submit so as to add a further threaded tweet, then publish all of them collectively.


A social community and media platform the place customers talk with 280-character messages together with pictures, movies, and different content material. Twitter is understood for real-time discussions on breaking information tales and tendencies. Oh, and Russian bots.

Twitter card

A media-rich tweet that features an embedded video, photograph gallery, web page abstract, or different interactive component past the textual content of the message. Playing cards invite followers to interact together with your content material immediately from their timelines. They’re robotically hooked up to tweets each time a consumer features a hyperlink to a webpage with the cardboard’s easy HTML code embedded.

To allow Twitter playing cards, take a look at Twitter’s information for builders.

Twitter listing

A customized, curated assortment of Twitter accounts. On public accounts, lists are seen to all customers, and customers can observe different customers’ lists if desired. Customers can see a feed of tweets from only one listing’s accounts by clicking the identify of the listing.

Be taught extra: Twitter Hacks: 21 Methods and Options You In all probability Didn’t Know About

Twitter Moments

In keeping with Twitter, “the very best of what’s taking place on Twitter right away.” By tapping on the lightning bolt image, you possibly can see a listing of occasions, information tales, and bulletins which can be up to date all through the day.



The motion of unsubscribing from one other Twitter consumer’s account. (Don’t need that consumer to know you’re completely over their tweets? Mute them as an alternative.)

See Mute


Eradicating somebody from a listing of social media contacts.


The act of splitting a thread of tweets into particular person posts for simpler digestion (or accessibility for display readers and different instruments designed to assist customers with varied impairments). Companies just like the Thread Reader App make this so simple as mentioning @threadreaderapp with the phrase “unroll” as a reply to the thread you need unrolled.


A sign of approval or settlement with a submit or touch upon the social web site reddit. Posts with essentially the most upvotes get prime placement on the reddit homepage.


Quick for Uniform Useful resource Locator, the placement of a web site web page or different useful resource on the Web.

URL shortener

A device that condenses a URL right into a shorter (and extra social media pleasant) format. Customers who click on on a brief hyperlink are redirected to the unique internet handle. URL shorteners, corresponding to Bitly or, also can present hyperlink monitoring capabilities, which permit companies to measure click-throughs from social media and attribute web site conversions to particular person social messages.

Be taught extra: URL Shorteners: The Unsung Hero Of Social Media Advertising

Person-generated content material

Media that has been created and revealed on-line by the customers of a social or collaboration platform, sometimes for non-commercial functions. Person-generated content material is without doubt one of the defining traits of social media.

Many firms have enthusiastically embraced and inspired user-generated content material as a way of accelerating model consciousness and buyer loyalty. Person-generated campaigns (corresponding to Instagram contests) enable companies to faucet into the artistic energies of their clients and use the contributions to gasoline ongoing advertising ways.

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Self-importance metric

Analytics numbers that may be measured however aren’t a signifier of actual return on funding. Variety of Twitter or Instagram followers, web site pageviews, and e mail opens are examples of self-importance metrics. These metrics can supply an inflated sense of a model’s success and are greatest when contextualized by extra concrete numbers corresponding to click-through charge or visitor-to-lead conversions.

Be taught extra: 19 Social Media Metrics That Actually Matter—And The best way to Monitor Them

Self-importance URL

An online handle that’s branded for advertising functions. Self-importance URLs are personalized to interchange frequent URL shortener codecs with one thing extra carefully associated to a company’s branding: For instance, as an alternative of or a, Time Inc.’s self-importance URL is The New York Occasions makes use of


An account whose proprietor has confirmed their identification with the social media platform supplier. That is normally reserved for manufacturers, journalists, and different public figures as a approach of stopping fraud and defending the integrity of the individual or group behind the account.

Be taught extra: The best way to Get Verified on Twitter: The Important Information for Entrepreneurs


In reference to Snapchat, these are customers who’ve checked out your Snap Story. To see who has considered their story, customers merely must click on the attention image subsequent to their Story.


Somebody who creates and broadcasts video blogs.



A portmanteau of the phrases “web site” and “seminar,” a digital broadcast of a presentation supposed to coach or inform. Webinars enable customers to see or hear a presentation from their very own laptop or different system, and infrequently work together immediately with the presenter or fellow attendees by chat or video.



Can be utilized as a noun to explain the web site on which customers add, retailer, and share movies, or as a verb to explain the follow of consuming/creating content material from/for the web site. For instance, “Have you ever seen my YouTube video?” or “I YouTubed Ariana Grande’s new music video.”

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