Not lengthy after Google launched a broad core algorithm replace on March 12, some within the business started calling it the “Florida 2 replace.” However the moniker has created a little bit of confusion amongst SEOs who marvel if this week’s launch is expounded to the Florida replace in November 2003. It’s not. Right here’s what it’s good to know.
Who named it Florida 2? The identify got here from Brett Tabke, the proprietor of WebmasterWorld discussion board and PubCon convention. He up to date the WebmasterWorld dialogue thread giving the identify to the replace “Florida 2.” Within the early days of search engine marketing, Tabke and WebmasterWorld usually named a number of the Google updates, so it was good to see his identify take root once more.
Why identify it Florida 2? The unique Florida replace from November 2003 was named the Florida replace as a result of Brett ran a PubCon convention in Florida. So that they named the replace the Florida replace. This March 12th replace occurred per week after one other PubCon convention in Florida. So Brett named this replace the Florida 2 replace as a nod to the unique Florida replace from over a decade in the past and likewise to spotlight PubCon.
That is essential: Florida 1 and Florida 2 are totally different. How Google up to date its search rating algorithm in 2003 differs tremendously from how they do updates immediately. They’re completely totally different beasts, completely totally different algorithms and act in another way. Each the 2003 Florida replace and the March 12 core replace can be categorized as massive, however actually shouldn’t examine the traits of what occurred in November 2003 to what occurred in March 2019.
What was the three/12 replace? That may be a good query – we all know this was a giant replace. Google does a number of giant core updates per yr and Google confirmed this was a type of main broad core updates.
We might relate this extra to the updates we noticed on August 1 and the opposite core search algorithm updates that Google confirmed. At this level, all of us must see extra knowledge to grasp what has modified. I’m seeing all types of theories round this replace from the YMYL and EAT chatter to this being extra associated to Penguin. At this level, it’s too early to say what this replace was precisely about, however we’ll proceed to trace and can replace you all once we know extra. Proper now, simply cease evaluating it to Florida 1.
About The Writer
Barry Schwartz is Search Engine Land’s Information Editor and owns RustyBrick, a NY primarily based net consulting agency. He additionally runs Search Engine Roundtable, a preferred search weblog on SEM subjects.