The DreamWorks Present Outlets Hosts VR Experiences With Walmart
Walmart works with DreamWorks Present Store to have a good time the launch of the brand new DreamWorks’ Prepare Your Dragon film. The retail label pronounces that it’ll arrange digital actuality dragon-riding experiences within the parking tons for a time span of 5 minutes.
The expertise is developed by Spatial& and DreamWorks, making a standard retail expertise really feel like a theme park expertise. The set up begins off with a personality greeting inside an onboarding tent earlier than it strikes right into a VR world with movement chairs and headsets. The experience is free and set as much as led items right into a themed reward store straight following the expertise. The activation is supposed to allow a befriending expertise with the characters, giving friends the prospect to create a deeper connection prompting them to buy objects within the reward store.