What a good way to kick-start 2019: First, the a lot anticipated reveal of our rebranding from dotmailer to dotdigital. Second, turning 20 years younger. And eventually, being a platinum sponsor at MagentoLive Australia 2019!
The latter was the primary occasion for us as dotdigital, the place the tradeshow was an thrilling stage to share concepts and community with among the largest innovators in ecommerce. MagentoLive was a proud second for the dotdigital household, as our Founder and President, Tink Taylor, launched dotdigital and took the room by way of our rebranding journey throughout his presentation.
Whereas talking to the Australian media current on website concerning the rebranding, Tink mentioned, “Once we began 20 years in the past, dotmailer because it was had four,500 traces of code. We’ve now received 1.5 million traces of code and counting. Over time the performance and functionality of the platform has grown, it’s gotten deeper, wider, and broader, in the meantime the notion of what we do has most likely stayed the identical.”
platform, which we now name Engagement Cloud, permits for rather more
subtle segmentation, personalisation, and automation than merely
e mail advertising and marketing. Altering the title now offers the corporate a real
alternative to clarify all of the stuff we’ve constructed over time,” added
With a deep dive into dotdigital Engagement Cloud, the omnichannel buyer engagement platform, he additionally touched on key findings from the annual report, Hitting the Mark Australia 2018.
MagentoLive passed off at ICC Sydney with a keynote session from Mark Lavelle, CEO at Magento, an Adobe Firm, offering an replace on the rising momentum of Magento – a platform to attach with present and potential clients. MagentoLive supplied a chance to witness and uncover new developments on this planet of digital commerce and the Magento ecosystem within the APAC area.
Accolade Wines sees an exponential progress with dotdigital
With an growing variety of Australian manufacturers adopting primary advertising and marketing automation, we had our very personal Amy Goodsell, Enterprise Improvement Supervisor at Accolade Wines, spotlight the model’s transformative expertise with dotdigital.
Amy speaks about Accolade Wines’ advertising and marketing automation success story:
As our buyer database grew over time, we had been nervous concerning the workload on every of our shopper workforce members. It was clear that with a view to obtain our progress aspirations, we would have liked a scalable mannequin to simplify the insanely advanced enterprise mannequin and recreate a extra personalised expertise for our clients. We had no thought at the moment, however what we would have liked was dotdigital.
Amy presenting at MagentoLive Australia 2019
A celebration to a promising yr forward
The annual pre-MagentoLive dinner, with unique invite-only, was a good way to settle into the convention. Hosted by Peter Sheldon, Senior Director Technique at Magento, an Adobe Firm, and Tink Taylor, Founder and President of dotdigital, it was a relaxed night at Australia’s most awarded tremendous eating steak restaurant, Prime.
All good issues should come to an finish…after the afterparty
For the third yr in a row, dotdigital has sponsored the MagentoLive afterparty and it has grow to be one of many must-do occasions after the convention. We want to say an enormous thanks to the extra sponsors because it was a pleasure to face alongside Braintree, Netstarter, and Shippit for the MagentoLive after get together on the Watershed Resort!
Right here’s to an thrilling yr forward for dotdigital’s operation Down Below!
Observe within the footsteps of Accolate Wines, and begin your journey to advertising and marketing automation success: ebook a demo right here.