I assumed it was simply my web. Or possibly Fb was simply mad I’d deleted their app and bragged about it.
However because it turned out, Fb’s uptime took a large hit….throughout the globe. This included Instagram and Whatsapp.
Mockingly, everybody went to Twitter to complain about it.
Till then, I hadn’t realized what number of companies depend on Fb. Not just for promoting, however for communication and totally different types of team-building.
From what I learn, it looks as if that is akin to all copies of Microsoft Home windows crapping out concurrently due to a bug in 1998.
This jogs my memory of an oft repeated not properly adopted quote: “Don’t put all of your eggs in a single basket.” However that’s the issue with monopolies. You solely have one basket and somebody chained it to your wrist.
Fortuitously, Fb isn’t but a full monopoly. You possibly can nonetheless diversify your technique of communication and promoting.
Find out how to Diversify Your Technique of Communication and Promoting
Fb isn’t a foul place to promote. Advertisements present up precisely the place you want them and the fee continues to be pretty low cost. However utilizing just one type of promoting means you’re chopping your attain by a bit.
Take e-mail advertising for instance. You’ll lose out on a doable viewers of three.7 billion individuals who use e-mail.
Whereas your precise audience isn’t that large, you possibly can think about how a lot of that quantity is your audience. When you’re not utilizing one thing like Hubspot Mailchimp Connection alongside Fb, you’re lacking out on potential.
Going Again to Morse Code?
How would you talk together with your crew in case you solely had one technique of communication obtainable? We don’t have the telegram system anymore. You possibly can’t simply wire somebody a message.
Mail would take eternally, however do you even have anybody’s bodily tackle? How about their telephone quantity?
Distant groups are superior, however it’s essential to ensure you’ve bought backup communication strategies in place. Even in a catastrophe, cell towers will stay functioning because of Authorities. So, make a basic Rolodex and get your crew’s contact data.
Be taught from the Fb crash. Don’t put all of your communication and promoting eggs in a single basket. You’ll thank me some day.